FROM STRATEGY TO EXECUTION

Creative Leadership, Measurable Impact

As a Marketing Director with full-stack expertise, I lead integrated campaigns from concept to conversion. From content strategy and performance marketing to campaign oversight and analytics, I bridge the creative with the strategic to drive measurable business results.

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CREATIVE VISION. STRATEGIC DIRECTION. DIGITAL PERFORMANCE.

The ‘Brainstorm’ Behind the Strategy

I’m Mariana, a Marketing Director with a full-stack digital background (part strategist, part storyteller, and always a builder of bold ideas). I lead campaigns that blend content and performance, with hands-on expertise in design, automation, and analytics.

With a strong creative foundation and a passion for purposeful execution, I bring together brand voice, user experience, and data to create marketing that actually moves the needle. Whether it’s a multichannel campaign or a single sharp asset, my work is designed to spark connection and conversion.

Empowering Brands with Strategic Creativity

MY STRATEGIC EDGE

With a unique blend of strategic insight and hands-on creative skills, I craft marketing that’s both beautifully designed and built to perform. From concept to execution, I translate complex goals into scroll-stopping campaigns and smart digital experiences.

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Conversion-Focused Email Journeys

I craft high-performing email campaigns that turn engagement into action. From strategic sequencing to crisp creative, I design journeys that nurture leads, deepen loyalty, and drive measurable results.

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Strategic Content That Converts

I lead content strategy with a creative heart and a performance mindset. Whether it’s a landing page, a 2-pager, or a full content ecosystem, I craft assets that tell a story and drive action.

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Engaging Social Campaigns with Purpose

I build content strategies that connect. With data-informed planning and tailored messaging, I help brands stand out on platforms like LinkedIn and Facebook, not just to be seen, but to spark meaningful interactions.

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Performance-Driven Paid Media

I design data-backed PPC strategies that drive qualified traffic and real results. From ad creation to A/B testing and budget optimization, every campaign is built to convert, and scale.

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